Statwolf’s FAQ

All your questions about using Statwolf’s Digital Marketing Dashboard, answered. Got a question you don't see addressed here? Let us know!

What is Statwolf?

Statwolf is a simple online platform that allows you to unlock the secrets in the data you already produce. Today’s businesses manage masses of data but accessing and making sense of it all can be a challenge.

Statwolf makes it easy by gathering all your data into one place and offering tools to allow for analysis and visualisation so your business has a competitive advantage.

We offer two packages for marketing professionals:

  • Statwolf for Agencies
  • Statwolf for In-House Marketing Departments

We also offer bespoke solutions for enterprise-level customers which we design from the ground up with your exact specifications in mind - Statwolf Data Science.

How does Statwolf work?

The advanced marketing analytics dashboard from Statwolf gives you fast, dynamic data modelling which allows you to instantly analyse multi-dimensional datasets, to generate clear visualisations of historical events, and look ahead with statistical modelling, trend analysis, forecasting and predictive analytics.

Instead of wasting time collecting data from your social media accounts, sales software and website, Statwolf brings all of that together for you – allowing you the time to improve your marketing efforts rather than just collating information.

How many users are included?

Statwolf can be used by everyone within your organisation, with no limits. On top of that, you’ll be able to set up to four user groups within your organisation. This means that the only people who see the data are the people you choose. You can also control exactly what they see.

If you need more than four user groups, that’s no problem either. We can offer infinite possibilities to fit your business (you should start to notice a trend here… there’s nothing we can’t handle).

What is a user group?

A user group is a group of users where you control exactly what they can and cannot access. You might want different departments to access different information to your upper management levels, for example. So your four levels of access might look like:

  • C-level team: They have complete access to all the global and country data.
  • Country managers: They have access to all their own country data but cannot check other performance regions.
  • Brand managers: They have access to their own brand-related data, but cannot check the performance of other brands or products.
  • Product managers: They have access to their product-related data but cannot check other product performances within the same brand.

How does Statwolf pricing work? Do we have to pay for each user?

Statwolf pricing depends only on the number of properties included and any add-ons or customisation required. Once you have a Statwolf subscription, you can share it with as many people in your organisation as you like, within the same entity (e.g.

Within the same entity, whether you have five users or 50, it doesn’t matter. Once you have a Statwolf subscription, you can share it with as many people in your organisation as you like.

Any customisation (e.g. integration of custom data sources) will be priced separately.

  • Onboarding: Includes Training Webinar, User Guidelines and 1 hour/week of Consulting from our Data Experts for the first 6 months of your subscription.
  • Setup: The standard set-up of supported* data sources is free of charge. Any additional fee will be based on the development effort for integrating non-supported data sources, custom data integration or the creation of custom algorithm, if required.
  • Subscription: To be paid from the second year, it is a yearly fee, based on the number of web properties integrated.

What is the Advanced Analyst Toolbox? How does it work?

Statwolf’s Advanced Analyst Toolbox is a unique user profile specifically designed for skilled analysts who want to have fun with data. If you have in-house analysts who handle high complexity data every day, our Advanced Analyst user profile is the ideal solution to:

  • Stop wasting time in cleaning, updating and preparing data for analysis.
  • Optimise both standard analytics tasks (e.g. performance monthly reporting) and special analytics requests.
  • Make personalised dashboards.
  • Define custom KPIs and aggregation.
  • Download datasets for advanced analysis (using R or Python).

The price for Statwolf Advanced Analyst Toolbox includes:

  • Onboarding: Training Webinar, 2 hours/week with our Data Experts for the first year, technical support for the first year.
  • Setup: Stanard set up of supported data sources is free of charge. Any additional costs will be based on additional training time required (eg. three-hour webinar, two days live class)
  • Subscription: To be paid from the second year, it includes technical support and platform maintenance costs.

Do I need to purchase a Statwolf subscription for each brand I want to manage?

That depends on whether they are on the same legal entity. So, if your users belong to different legal entities (for example, and, then the prices might change according to the number of entities involved. Please contact us and we’ll find the best solution for you).

But if you have multiple users on the same legal entity then you can use your Statwolf subscription as you see fit! Whatever the best solution for your business is, Statwolf is designed to optimise for that.

Is it possible to pay just once, without a subscription fee?

Statwolf is a cloud-based platform, and the subscription fee is evaluated to cover cloud resources, maintenance operations, and support. However, we can deploy the Statwolf platform on your own server(s) (or your favourite cloud provider) too.

In that case, there is no subscription fee, though you’ll be responsible for cloud resources and operations.

What do I need to install to get Statwolf?

There’s no need to install anything. Statwolf is an online service available directly in your web browser – regardless of where you are!

Is any training required to use Statwolf?

Statwolf is designed to be easily used by everyone regardless of your technological prowess – so no training is usually needed.

However, to get you started at the highest speed from day one, we’ll provide you with initial training webinars and a thorough guidebook to get you up and running.

Moreover, we'll provide you with dedicated weekly sessions with our Data Experts for the first six months (one year if you purchase Advanced Analyst Toolbox) of subscription.

What custom solutions do Statwolf offer?

The beauty of the Statwolf platform is that it can be integrated with any existing data sources you already have. We work with large enterprise clients on a host of applications using data analytics to optimise their businesses. These include (but are not limited to):

  • Natural Language Processing: Sentiment Analysis and Contents Analytics.
  • Event Detection and Fraud Detection.
  • Predictive Analytics and Predictive Maintenance.

Is it possible to get a server version of Statwolf?

We can install Statwolf on your company servers. Please contact us for a free consultation and we’ll talk you through it.

What are the supported data sources?

Supported data sources are all the web analytics, databases, etc. that Statwolf integrates with no additional costs. That means that their integration does not have any impact on your Setup fee.

The full list of our supported data sources is the following:

Web Analytics

  • Google Analytics
  • Quantcast
  • Adobe Analytics
  • Webtrends
  • Webtrekk
  • Chartbeat
  • HubSpot

Web Advertising

  • DoubleClick
  • AdWords
  • Yahoo/Bing Ads
  • AdBrite

Social Analytics

  • Facebook Insights
  • Twitter
  • Instagram
  • Pinterest
  • Sprinklr

Video Analytics

  • YouTube
  • Vimeo
  • Brightcove
  • Twitch

Mobile Analytics

  • AppFigures
  • AppAnnie
  • APPlyzer


  • REST
  • SOAP
  • RPC
  • GraphQL

Files and productivity

  • Excel (.xls, .xlsx)
  • Character-separated (CSV, TSV, ...)
  • Google Docs Suite


All ODBC/JDBC compliant databases, plus dedicated support for:

  • Microsoft SQL Server
  • PostgreSQL
  • Oracle
  • MySQL
  • Google BigQuery
  • AWS Redshift
  • Yandex ClickHouse
  • MongoDB
  • DB2
  • Microsoft Access
  • Cassandra
  • SQLite

File transfer

  • FTP
  • AWS S3
  • Azure Blob Storage
  • Dropbox

Big data, streaming and processing

  • Hadoop/HDFS (also with S3/Azure blob support instead of HDFS)
  • Apache Spark
  • Apache Kafka

What is a data quality assessment and how does it work?

Once your objectives are set, it’s crucial to understand if your data is relevant to your project. To find this out, our team of data scientists will conduct a data quality assessment. Data quality is assessed in terms of:

  • Availability: Is the data already available? If not, how do we extract it?
  • Cleanliness: Is the data homogeneous? Does it present any errors?
  • Quantity and frequency: Is there enough data for modelling? Is the frequency compatible with the scope of work?

Does Statwolf integrate with CRMs, Excel files or other data sources?

Yes, it does. The Statwolf platform is designed to integrate with thousands of data sources, such as:

  • Microsoft Excel files
  • Google Sheets
  • CRM systems like Salesforce
  • Internal databases

Please contact us with any queries and we’ll be happy to help.

My company uses a niche analytics source that most people haven’t even heard of. Is it possible to integrate it too?

Thanks to the modular design of the Statwolf platform, we can easily integrate almost everything, efficiently and effectively.Contact us for a free consultation and we’ll get our team on it for you.

Which SEO/SEM analytics systems does Statwolf integrate with?

Statwolf can integrate – at no cost – with all the major SEO/SEM toolkits including SEMrush and Majestic SEO as well as many others.

Again, if you need any other toolkit, that’s absolutely no problem. Statwolf is specifically designed to integrate with almost every available system. If you’re curious, contact us, and we’ll be happy to help.

Which web analytics does Statwolf integrate with?

Statwolf can integrate – at no cost – with all the major web analytics services including:

  • Google Analytics
  • Quantcast
  • Adobe Analytics
  • Webtrends
  • Webtrekk
  • Chartbeat
  • HubSpot

But if you need any other analytics, that’s no problem: Statwolf is specifically designed to integrate with almost every analytics platform on the market. Just contact us and we’ll tell you exactly what we can do to help.

How many web properties can Statwolf integrate?

Thanks to its powerful platform, Statwolf can integrate as many web properties as you need. If you are an In-House Marketing Department, you can choose between two options:

  • Statwolf Small-Medium Business (SMB) - integrates up to 50 properties and includes Dynamic Reporting.
  • Statwolf Enterprise - integrates over 50 properties. This is the ideal option for enterprise clients that require more effort and priority support as you can integrate as many properties as includes Dynamic Reporting and Advanced Analyst Toolbox.

Just contact us to find the best solution for you.

What is a data source?

Any information provider like third-party software (e.g. Google Analytics), files (e.g. Excel, Word), and databases (e.g. Oracle, MongoDB, MySQL) are data sources.

What is a web property?

We define a web property as a point of presence on the internet that belongs to the company whose identity is associated with it.

For example, the following is a list of single web properties:

  • Your company website (e.g.
  • A different domain of your company website (e.g.
  • A single social network account (e.g. “Your Company” Facebook account).
  • A social network account managed by your company for different purposes/languages/customers (e.g. “Your Company – Italia” Facebook account).

However, something like your company’s review pages on sites like Amazon are not actually web properties as they aren’t owned by you.

What does a Statwolf Report typically look like? How does it work?

We understand the importance of sharing results and KPI performances across your organisation or with your clients. That’s why Statwolf is designed to process reports automatically.

With Statwolf, you can:

  • Select the format that best suits your needs (Microsoft PowerPoint presentations, Excel sheets, Google presentations, and PDF documents).
  • Select the brand you wish to customise your report with (your corporate or commercial brand or your client’s brand, if you are an agency).
  • Select the KPIs, aggregations, views and comparisons you want to monitor.

Every month, you’ll automatically download your report, with updated data and figures. Easy!

If you wish to see a sample, please contact us and we’ll be happy to help.

Is it possible to subscribe to a white-label version of Statwolf?

Yes, we provide agencies with a white-label version of Statwolf. This includes:

  • Custom sign-in screen, custom CSS and sign in via your domain
  • Custom Theme
  • SSL domain and certificate
  • The ability to remove Statwolf's branding from the interface

How does Statwolf keep my data safe?

We are constantly vigilant about data protection and privacy. We adhere to the highest security standards and are proud of the standards we set. We have a host of security measures including:

  • All data that is uploaded and downloaded is fully encrypted.
  • A fully redundant platform with multi-tiered backup.
  • 24/7 network monitoring and network-based intrusion system (IDS).

ISO 27001, HIPAA and HITECH compliant hosting partner: Microsoft Azure Data centre accreditation under international and industry-specific compliance standards, including FedRAMP, SOC 1 and SOC 2, along with country-specific standards like Australia IRAP, UK G-Cloud, and Singapore MTCS.

Where is Statwolf hosted? On my computer or in the cloud?

Statwolf is a cloud-based platform by default, but on-premises version is available upon request. Please contact us for further details.

How do you handle updates? Will there be outages?

Our platform is constantly updating so there will never be any outages. So, for example, if the Google Analytics API is updated, you will maintain your seamless Statwolf experience!

Can I use Statwolf on my phone or tablet?

Statwolf's web experience is optimised for desktop and laptop devices. However, it is possible to get an optimised Statwolf for tablet or mobile, upon request. Again, it’s one of the many benefits of having a fully customisable solution!

I don’t need Statwolf anymore, what is the cancellation policy?

You can decide to cancel your yearly subscription to Statwolf at no cost whenever you like. We don’t want unhappy customers but we’re convinced that once you try us, you’ll wonder how you lived without us! Once your subscription to Statwolf has ended all the data integrated in the platform will simply be deleted.