The Customer Data Platform that brings data into commercial decisions
Statwolf CDP is a composable Customer Data Platform: from every customer interaction — online, offline, in products and services — it rebuilds a single operational profile, enriches it with AI and makes it actionable in real time across marketing, sales and customer care.
The data is there, the decisions aren’t
Customer experience is no longer a marketing matter: it spans sales, service, products and contracts. Generative AI raises expectations — but without a unified, reliable data layer it stays disconnected from the business.
Data platforms, CRMs, marketing tools, analytics — yet the view of the customer stays fragmented, insights don’t turn into action, activation is slow or disconnected. Customer Intelligence closes this gap.
The challenges clients recognise as their own
- Customer identity fragmented across web, app, e-commerce, retail, CRM and marketing automation.
- Partial views: every team works from a different slice of the truth.
- Segments that take weeks to build, activate and measure.
- Experimental AI models that never reach production, or arrive without monitoring.
- Cross-sell and churn-prevention campaigns based on static rules and outdated data.
- Attribution that ignores the full funnel and leaves budget decisions without solid ground.
- B2B: product, contract and service data never talk to the CRM — sales miss the strongest signals.
Three pillars: understand, decide, act
Statwolf Customer Intelligence, the Statwolf CDP: it integrates into your existing data architecture instead of replacing it. What it helps you do is organised in three pillars.
Understand who the customer is and what they want.
Customer Segmentation
Exploratory segmentation: homogeneous customer groups by behaviour and value.
Propensity Estimation
How likely a customer is to respond to an initiative or take an action.
Product of Interest
The product or service each customer is most likely to care about.
Churn Analysis
Churn risk analysis, to act before a customer leaves.
Turn understanding into action: what to offer and which move to make.
Recommender System
Personalised recommendations on products, content and offers.
Next Best Action
The best move for each customer, to convert or engage.
Execute decisions across channels and measure what worked.
Dynamic Activation Lists
Dynamic activation lists to marketing and sales channels.
Multi-touch Attribution
How much each channel weighed along the funnel, to decide where to invest.
Three ways to fit into your architecture
- Data sync — data replicated inside the CDP for maximum independence and speed.
- Zero-copy — the CDP operates directly on your data lakehouse, no duplication.
- Zero-compute — computation stays on your systems, the CDP orchestrates and activates.
Flexible deployment
- SaaS — fast activation, minimal setup.
- Private Cloud — dedicated infrastructure, full governance, enterprise security.
- SaaS → Private — start fast and migrate once the business has validated the case, with nothing to rewrite.
